Should Abortion Be Legal - 1809 Words

Twenty-one percent of all pregnancies, excluding miscarriages, end in abortion. In the 1973 Roe v. Wade decision, the Supreme Court ruled that women, in consultation with their physician, have a constitutionally protected right to have an abortion in the early stages of pregnancy free from government interference. An abortion is the removal of an embryo or fetus from the uterus in order to end a pregnancy. Abortions are legal according to the law in the United States, but how do religions feel about abortions? Many practicing Christians have similar feelings about abortions, while many do not think about what other religions teach about the topic of abortion. Catholicism, Islam, and Judaism are all very different religions and have clashed for centuries, but they have similar teachings when it comes to abortion. Catholicism The Catholic Church teaches that, as life begins with conception, abortion is wrong. The Catholic Church opposes all forms of abortion procedures whose direct purpose is to destroy an embryo, blastocyst, zygote or fetus, since it holds that human life must be respected and protected absolutely from the moment of conception. From the first moment of his existence, a human being must be recognized as having the rights of a person, among which is the inviolable right of every innocent being to life. Even in life threatening situations, just as a woman may not be killed in order to save the life of her child, and a child may not be killed in order to saveShow MoreRelatedAbortion Should Not Be Legal1647 Words   |  7 PagesOne of the most highly debated topics is abortion and whether or not it should be legal. People who oppose abortion, meaning they are pro-life claim that abortion should be completely illegal with no aspects of it whatsoever; it can be a murder for the people standin g against it. The other side of the argument, meaning people who are pro-choice, defend it by believing it to be a right been given to the women. They also claim even if abortion was to be illegal, it would still be practiced. EveryRead MoreAbortion Should Not Be Legal920 Words   |  4 Pagesworld has struggled with for ages and one thing that people are advocating around the world for is abortion. Abortion is either a procedure or pill that stops a fetus s heart. Abortion should not be legal because life beings at creation, abortions are a direct violation of the 14th amendment, and thousands of people would love to adopt a child: handicapped or otherwise. Abortion should not be legal because life begins at creation. What is creation? Some people say conception, but it actually isRead MoreShould Abortion Be Legal?1320 Words   |  6 PagesAbortion, as you all may know, is a really popular topic. There have long been many debates between the two groups, pro-life and pro-choice. People who are pro-life believe that part of the government’s job is to protect all forms of human life. Those who are pro-choice believe that every individual should have control over their own reproductive systems. Pro-life supporters strongly believe that even an undeveloped fetus has life; it is still growing and it needs to be protected. And this soundsRead MoreShould Abortion Be Legal?1217 Words   |  5 PagesNovember 2015 Should Abortion be Legal Among all the issues that have been fought for or against in the United States, abortion may be one of the most popular issues that Americans are passionate about. Abortion is defined as the removal of the embryo or fetus from the uterus in order to end a pregnancy. Thousands of abortions take place every single day, and yet public opinion remains at a standstill as to whether or not abortion is ethical. Everyone holds different opinions on abortion. The proponentsRead MoreAbortion Should Not Be Legal Essay1596 Words   |  7 Pages Abortions have been performed on women for thousands of years. Abortion is the deliberate termination of a human pregnancy. Most often it is performed during the first 20 weeks of being pregnant. The controversy over whether or not abortion should be legal continues to divide Americans till this day. An important landmark case was the Roe v. Wade case, where the Court argued that the zone of privacy was broad enough to encompass a woman s decision whether or not to terminateRead MoreShould Abortion Be Legal? Essay1089 Words   |  5 PagesWhen the word abortion is heard, it is always associated with many negative things such as murder and inhumanity. However not legalizing abortion creates a huge problem for women around the world. Having a child takes consideration, planning and preparation and if pregnancy happens without any of this, why bother to have it at all? The reasons why abortion should be legal is that it supports the fundamental human rights for women by giving them a choice, it reduces crime by reducing the number ofRead MoreShould Abortion Be Legal?1135 Words   |  5 PagesKelsi Hodgkin Composition 1 Professor Chipps 19 October 2015 Should Abortion Be Legal A common debate in the world today involves abortion, the deliberate end of human pregnancy, and whether or not it should be legalized. â€Å"Every year in the world there are an estimated 40-50 million abortions. This corresponds to approximately 125,000 abortions per day† (â€Å"Abortions Worldwide this Year†). On one side of the argument, people are not disturbed by this grotesque number, and on theRead MoreShould Abortion Be Legal?963 Words   |  4 PagesLegal or Illegal? Which would you prefer? Not many are willing to discuss such a gut wrenching topic, but this needs to be addressed. It is a very controversial topic with having to do with women rights and activists. Since there are two sides to every argument, there is one side such as to make abortion legal and the opposing side to keep abortions illegal. In my opinion making abortion illegal can regulate the amount of women who do get pregnant. I believe that making abortions legal will let womenRead MoreShould Abortion Be Legal?867 Words   |  4 PagesABORTION Abortion is a deliberate termination of a human pregnancy, most often performed the first 20 weeks of pregnancy. There are series of legal, moral and ethical issues which may arise about abortion. Most arguments about abortion are often focused on political insinuations and the legal aspect of such actions. Some frequently asked questions’ regarding the issue is if the practice should be outlawed and regarded as murder or should women have the right to practice it. For example, prior toRead MoreShould Abortions Be Legal?939 Words   |  4 PagesShould abortions be legal? Abortions have been a big issue since the Roe v Wade case. There have been a lot of disagreements between the Pro-life supporters and the pro-choice supporters. Pro-life supporters feel like abortions deter murder, while pro-choice supporters believe that the women should be able to make their own decisions. I am a part of the pro-life supporters because I feel like abortions are wrong for several of reasons. Why should women get an abortion if there are other choices for

Indigenous Struggle For A Life With Dignity - 1371 Words

Jenny Melin INT 203 Dr. Stephen Haymes Indigenous Struggle for a Life with Dignity in the Ecuadorian Amazon In this paper I argue that lawsuit filed against ChevronTexaco for dumping 18 billion gallons of toxic wastewater, spilling roughly 17 millions gallons of crude oil, and leaving hazardous waste in hundreds of open pits dug out of the forest floor have affected more than the ecosystem of the Ecuadorian Amazon. ChevronTexaco has also completely threatened the Ecuadorian indigenous people’s way of life and was able to delegitimize their claim due to the global capitalist system and lack of epistemic justice. However I also argue in this paper that the indigenous people’s struggle against ChevronTexaco is an exemplification of resistance to the global capitalist system and stands in solidarity with the global justice movement. Indigenous peoples is a term especially used in the international context to recognize the existence of ancestral peoples who existed prior to the formation of modern nation-states and whose way of life was, and is, historically denied, outraged and d iscriminated against. In September 2007 the United Nations Declaration on the Human Rights of Indigenous Peoples was signed. This represents a huge discursive change within the international context when recognizing the importance of indigenous people’s livelihoods. Indigenous ethos versus western ethos is extremely different in how they identify themselves. Indigenous peoples characteristicallyShow MoreRelatedReggae Is Not Only A Type Of Music1560 Words   |  7 PagesFor indigenous communities throughout the world, reggae is not only a type of music, but a culture. One of the most worldwide forms of popular culture, reggae is able to be found in many communities, such as Native American, Aboriginal Australian, Hawaiian and Pacific. Reggae has a very well known and well defined associated culture. It must be kept in mind the appeal of the Rastafarian ‘lifestyle’ associated with the reggae genre. For many youth in indigenous communities, this lifestyle may be se enRead MoreThe Importance Of Globalization In Latin America1276 Words   |  6 Pages Latin America is rich in indigenous diversity and cultural traditions. There are hundreds of dialects spoken by indigenous communities in many regions of Latin America. Language is important because it is the way its speaker view the world and the culture that surrounds them. In Latin American indigenous communities language is also very important because it is the way cultures save memories, express emotions, share traditions, and pass on knowledge(Kung, Sherzer). All over the world language, ofRead MoreAustralian s Constitution : The Founding Political And Legal Document Of Our Nation1556 Words   |  7 PagesIn fact the only mention of the Indigenous people was to exclude them. Most Australian people in society today would be shocked to know that the Constitution actually allows discrimination against the Indigenous people. Since Indigenous people are still not recognised in the Constitution there is growing support for the Constitution to be amended in order to recognise the Ind igenous people of Australia. This issue involves our whole nation not only the Indigenous people and as such it is time toRead MoreCommon Themes in Speeches by Passionate Leaders791 Words   |  3 Pagesactivist. Suu Kyi states, â€Å"The struggle for democracy and human rights in Burma is a struggle for life and dignity. It is a struggle that encompasses our political, social and economic aspirations.† The repetitive use of ‘struggle’ emphasizes the hardships for the people of Burma and their desire for freedom. It is a struggle for ‘young girls’ to be driven to ‘sexual slavery where they are subject to constant humiliation’, there is a struggle for freedom, peace, dignity and security. Her use of emotiveRead MoreMABO PRACTICE ESSAY PRIDE1055 Words   |  5 Pages‘Mabo’ directed by Rachel Perkins was released. It depicts the life of Murray Islander man and activist Eddie Koiki Mabo and his family in his grueling fight for land rights. Pride comes before the fall – the ego of one stems destruction. Pride is a sense of satisfaction derived from one’s achievements. It is also a feeling of self-worth and dignity. Eddie is of Murray Island decent and this background stems a lot of pride. The Indigenous race have suffered from racist values of society and it is Eddie’sRead More The Struggle of EZNL In Modern Mexico Essay4460 Words   |  18 PagesThe Struggle of EZNL In Modern Mexico Introduction In so few words, the Zapatistas are a people united in the struggle for the rights and dignity of the indigenous people of Mexico. They are a group composed of the natives to the land of the state of Chiapas, the southernmost and poorest state in Mexico, which primarily consists of the tribes of the Mayan peoples. The conditions that these indigenous people live in are a testament to the injustices caused by the spread of colonialism andRead MoreThe Narrative Of The Life Of A Slave Girl By Harriet Tubman1721 Words   |  7 PagesIncidents in the Life of a Slave Girl by Harriet Tubman, Narrative of the Life of Frederick Douglass by Frederick Douglass, Spider Woman s Web by Susan Hazen-Hammond and Great Speeches by Native Americans by Bob Blaisdell; the diligence of several characters have made it possible for them to preserve and overcome injustices. America has not always been a land of the free for colored people; white settlers destroyed the meaning of freedom when they robbed the land from the indigenous people. FreedomRead MoreThe Study of Postcolonial Feminist Mahasweta Devi1296 Words   |  6 Pagesand dignity. Class conflicts have always been there in history. In fact, neither cast or class but the economical status is all that matter for a person to uphold. A person is judged by spending capacity or the position he or she holds. Mahasweta Devi focus remains in the socio-economic aspects that divide the society on the aspects of disability. Here the term disable particular about the economical disability of the person who’s strategically remains low. She imposed the class struggle in herRead MoreMexico Mask Essay1422 Words   |  6 Pagesincorporated into Mexican history and life. The notion of duality is widespread in descriptions of the culture. It seems everything pertaining to Mexicans or their way of thinking has both a light side and a dark side, every notion has opposing facets. As this concept may be difficult to relate to American culture, similarly the Mexican notion of death and fatalism is quite different from our own. In North America, there is a fear of death and subsequent struggle for longevity. In the United StatesRead MoreEssay about Racist Positivism in Latin America1177 Words   |  5 Pagesdifference in the ideals of the elite and indigenous populations was part of the contradictory nature of the national identity and that the elite wanted to resolve. The native was caught in a dichotomy that made Indians fundamental and contrary to the liberal ideals of progress and civilization (Larson p.246). Race theorists worried about the capacity of their own multi-ethnic societies for modernity (Larson p.65). These positivist theorists identi fied any indigenous, African, or mixed race to be inferior

Against Bullfighting Free Essays

October 24, 2011 Jose Pliego San Martin In 2010 15,000 bulls were killed only in Spain, you know why? Because of bullfighting. Bullfighting is a so called â€Å"tradition† in Spain, Portugal and some Latin American countries like Mexico and Venezuela. Reality is bullfighting is only a constant torture to a poor bull unable to defend itself. We will write a custom essay sample on Against Bullfighting or any similar topic only for you Order Now So that you can understand me better I am going to tell you about the Spanish-style bullfighting: A man, dressed like a clown, tortures and torments a bull with a red cape. Then the picadors keep on abusing him, provoking painful wounds that cut into his neck muscles with a pica. After that the banderilleros, blood-thirsty, with an item called banderilla weaken the bull even more. Severely injured, the bull charges with rage against the steel that destroys his organs. The matador is supposed to break the artery next to the heart, but that never happens. Instead he drills his lungs and the bull often vomits blood. Agonizing in a blood bath, the puntillero puts an end to his life. Even then, he is not allowed a little dignity to leave this world in peace, his ears and tail are cut off (often when he is fully conscious), and his broken, bleeding body is dragged around the ring by mules. Not content with his suffering, which must be too horrible to describe with words, the crowds boo and mock at him. They even throw empty beer cans to the arena. His body is then taken away to be skinned, and even then he may not be dead when this happens. That’s what the crowd watches in the ring, but what is also really concerning is the previous preparation they give the bull. The bull is not an aggressive animal, and the reason he is angry and attempts to charge at the matador whilst in the bullring is mainly because he has been horrendously abused for the previous two days. In fact, what spectators see is not a normal, healthy bull. The bull has wet newspapers stuffed into his ears; Vaseline is rubbed into his eyes to blur his vision; cotton is stuffed up his nostrils to cut off his respiration and a needle is stuck into his genitals. Also, a strong caustic solution is rubbed onto his legs, which throws him off balance. He is kept in a dark box for a couple of days before he faces the ring: the purpose of this is to confuse him. When he is let out of the box, he runs desperately towards the light at the end of the tunnel. He thinks that at last his suffering is over and he is being set free — instead, he runs into the bullring to face his killers and a booing crowd. And it happens to more than 20,000 bulls a year!!!!! Calling â€Å"culture† the organized sadism, violence, pain or death is an insult to one’s intelligence and to the development of our evolution. Your indifference makes them powerful! You MUST manifest your disgust against that criminal party! Don’t collaborate with that insane game! BULLFIGHTERS MUST BE SENT TO JAIL! In recent years, there has been a sustained press interest in the atrocities involved in bullfighting and fiestas involving animal abuse. This media focus has caused worldwide concern. This has deeply embarrassed the Spanish Government who is under extreme pressure to change their laws. Also, it has made people in general more aware of the cruelties involved in bullfighting and the fiestas, and therefore less likely to visit bullrings. On September the 25th the last corrida in the Spanish region of Catalonia took place. This because the parliament of Catalonia voted to ban bullfighting, making it the first region of mainland Spain to do so. The vote took place as the result of a petition brought to parliament, signed by 180,000 people who say the practice is barbaric and outdated. The ban takes effect in January 2012. It is only a matter of time before this abomination has ended, and bulls are allowed to live their lives in peace all around the world. We should all follow the example of the Catalonians and prohibit bullfighting. Now a days there are a lot of efforts to put it down. We only need to raise our voices and express our feelings against those assassins†¦ THINK: ARE YOU WITH IT OR ARE YOU AGAINST IT? It is cruelty, not culture. It is criminal, not fun. So†¦ VOTE AGAINST BULLFIGHTING!! How to cite Against Bullfighting, Essay examples

Disability Assignment free essay sample

Ageism has been addressed and there have been many solutions made to help stop it. The ADA was established to stop the discrimination of the disabled, which many elderly people are. The Age Discrimination in Employment Act (ADEA) was established to protect workers 40 years of age or older from being fired because of their age and replaced with younger workers who presumably would receive lower salaries. None of these have been a miracle, but they have slowed down the discrimination of the elderly. The Supreme Court ruled in favor of Meachan v. Knolls Atomic Power Laboratory stating that employers under ADEA had to prove that laying off older workers wasn’t based on age but â€Å"some reasonable factor† (Schaefer, 2012). Is the number of aging population expected to rise in numbers or decrease? The number of the aging population is expected to rise in numbers. According to  The Demographics Of Aging  (2009), today, one out of every 9 Americans is old—another f ormer youth turns 50 every 8 seconds. Those age 65 and older now exceed 35 million, a number poised to explode. The upcoming aging population will be different from those of past decades. They will live longer, maintain better  health  and have more active life styles than previous generations. With the increase in the elderly population comes the need for more Social Security, disability and medical care. This could affect the economy in a negative way. †¢ What types of legislation may or may not be affected by the aging population? I think Bills will be affected by the aging population because they will need to be enforced more. There are many Bills and laws that have been passed for the equal rights and fair treatment of the elderly. There are many private and public bills that I am sure will be enforced more with the increase in the elderly population. With the rise of the elderly, there will be a rise in voting also. More elderly people vote during an election year than any other age group. These are the only two ways that I can think of that would be affected by the ageing population. How does poverty affect the ageing population? Many elderly people live right at the poverty level because of all the expenses they have. Prescriptions, doctor’s appointments, housing, etc. are all expenses that elderly people have to pay for every month. Most elderly people have insuran ce, such as Medicare, but this doesn’t always pay for all the medical expenses they incur. Poverty can affect the ageing population in negative ways. They can become stressed that they might not be able to pay all their bills, which can lead to health issues. If Social Security benefits did not exist, an estimated 44%  of the elderly would be poor today, assuming no changes in behavior (Cawthorne,  2008). There are many in the ageing population who are still working today because they don’t have the means to retire. With the downfall of the economy, many have to come out of retirement and become employed again because their government benefits aren’t enough. Part III †¢ How have people with disabilities been treated in the past? The disabled population has been treated very unfairly in the past. They are discriminated against and are shown prejudice because of their state. Many were denied employment because of their disabilities and public venues didn’t have the proper means to accommodate a disabled person. Some disabled individuals were treated like they had a disease. They were given dirty looks or were stared at like they were a zoo animal. The disabled were left in institutions or homes to live out the rest of their lives because no one wanted to â€Å"deal† with them. They weren’t given the same treatment as the non-disabled. There were also cases of parents of a disabled child being told they were better off â€Å"putting them out of their misery† because there weren’t very many resources available. All of this treatment led to the passing of laws and the creation of many organizations to help the disabled receive fair treatment. †¢ How has the attitude toward people with disabilities changed over time? The attitude toward and treatment of people with disabilities has changed drastically over time. Since the introduction of the ADA, which is the Americans with Disabilities Act, the disabled have been receiving equal rights and have been able to fight against discrimination. Almost every public venue has the means to accommodate the disabled, such as a wheelchair ramp or automatic opening doors. There are events now made specifically for the disabled so they can still be a part of their community, like the Special Olympics and charity events. My nephew has Down Syndrome and they have a special baseball league every summer that he participates in called the â€Å"Miracle League†. People are embraced more for their disabilities instead of being shunned. There is much more technology available in order to keep the disabled active and social. Also, with the passing of the ADA, there are more disabled individuals gaining employment. Granted, the jobs they acquire aren’t top level executives, but they do provide them with a sense of security and pride. †¢ What are some unique circumstances or issues encountered by people with disabilities? There are quite a few unique circumstances or issues that I can think of encountered by people with disabilities. If the disabled individual is in a wheelchair, they have many obstacles they have to overcome. They are the first to board an airplane since they take the longest to get on the plane. When they go through metal detectors, they have to be wanded afterwards because they go off every time. Disabled individuals with any kind of physical disability have a harder time moving around places and enjoying the same recreational activities as a person without a physical disability. Individuals who are blind have braile on signs and also can’t enjoy the same activities that the seeing population can. Disabilities to me are a unique circumstance in itself that other individuals have to be kind and respectful about. †¢ What is being done to address those issues? The ADA has been passed which prevents the discrimination of the disabled. They cannot be discriminated in the workforce, restaurants, transportation, etc. There have been many disabled individuals who have fought with the basis of the ADA behind them. There are resources that can be used by the disabled in order to make their lives easier, such as wheelchair ramps. These things make the lives of the disabled much easier. There is also Social Security Disability available for those who cannot work and need the income to live. †¢ What types of legislation have been introduced to address issues faced by people with disabilities? There are many types of legislation that have been introduced to help the disabled. The ADA, which I have already discussed in previous answers, protects the disabled from prejudice and discrimination. The Developmental Disabilities Assistance Bill of Rights Act (DD Act) ensures that individuals with developmental disabilities and their families have access to community-based services and supports to promote opportunities for independence, productivity and inclusion. The Individuals with Disabilities Education Act (IDEA) is a law ensuring services to children with disabilities throughout the nation. IDEA governs how states and public agencies provide early intervention, special education and related services to eligible infants, toddlers, children and youth with disabilities. The Rehabilitation Act (Rehab Act) authorizes the formula grant programs of vocational rehabilitation, supported employment, independent living, and client assistance. It also authorizes a variety of training and service discretionary grants administered by the Rehabilitation Services Administration.

Quotation About Best Practice In Supervision Social Work Essay Essay Example

Quotation About Best Practice In Supervision Social Work Essay Essay Koster ( 2003 ) stated that supervising leads to a mental and emotional instruction that can steer practical work, frees fixed forms of experience and behavior and promotes the willingness every bit good as the ability to move appropriately, carefully and bravely ( p1 ) . This essay will research Koster s citation about best pattern in supervising, in relation to supervising in the country of reding. This essay will besides place the benefits and troubles of supervising, in respects to reding, that can originate in supervising. Examples from a personal position will be presented on how supervising throughout work experience enabled hard state of affairss to be handled. Furthermore, an analysis of how effectively supervising was conducted throughout work experience, every bit good as personal suggestions on betterments of supervising in that work scene. We will write a custom essay sample on Quotation About Best Practice In Supervision Social Work Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Quotation About Best Practice In Supervision Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Quotation About Best Practice In Supervision Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Koster s quotation mark does talk truth as supervising can take to all kinds of positive and negative developments ( Pelling, Bowers A ; Armstrong, 2007 ) . In peculiar he claims that it can take to mental and emotional instruction that guides practical work, frees from fixed forms of experience and behavior. Supervision in guidance is really critical as it aims to increase self-awareness and enhances professional competency which will steer the supervisee throughout their work in a confident mode ( Pelling, Bowers A ; Armstrong, 2007 ) , which is similar to what Koster is seeking to province. The end of supervising is chiefly about the supervisee s developmental growing and professional consciousness ( Pelling, Bowers A ; Armstrong, 2007 ) . Which once more leads back to Koster s quotation mark about how supervision leads to development ; and that development of experience will steer the supervisee throughout their work in reding. Thorough supervising, the supervisee will turn, reflect and develop in their professional and personal accomplishments. It is through these developments that will change their behavior that will finally steer them through their work to move in a suited, careful and bravely ; throughout their calling in reding. Which in return, is critical for a counselor as his or her mental and emotional instruction demands to continually develop, and this can be accelerated through supervising. It can be said that a figure of persons and administrations can profit from quality clinical supervising. Quality supervising is about doing certain the client is non being harmed and is being assisted to carry through established ends in aptly appropriate ways, the receiving system of reding services is the first to profit ( Page A ; Wosket, 1994 ) . The bulk of the conversation in supervisory Sessionss Centres on intercessions being used for the client and progress to how the supervisee is stressed with assorted parts of the instance. While the supervisor is interacting, clear uping, explicating, educating, back uping and coming up with helpful professional intercessions, another individual is profiting from this piece interacting back to their supervisor the supervisee. As Pelling, Bowers, and Armstrong ( 2007 ) suggests: This is where the supervisee s range of pattern, expertness and penetration is being deliberately and incrementally expanded. Prosecuting supervisors in the battle for apprehension is valuable for deep acquisition to happen. In this sense it is the clinical stuff that is the instructor, non merely the supervisor themselves. Supervision can insulate the supervisee from work-related emphasis, diversely referred as burn-out. ( p. 126 ) In add-on, if the supervisee is an learner from an educational constitution, the administration itself benefits with the development of a more adept and safe practician ( Pelling, Bowers A ; Armstrong, 2007 ) . This gives the administration an first-class repute for back uping and suitably developing the people in their charge in a professional mode, hence supervising being provided by the administration benefits the administration with a good positive professional repute. Last of all, the clinical supervisor additions a great trade from offering supervising. While they support the supervisees, their apprehension of clinical work, cognition, experience, the universe and themselves develops a great trade and the sense of fulfillment of being linear to so many is so rewarding and satisfying ( Pelling, Bowers A ; Armstrong, 2007 ) . Supervision can be a valuable constructive acquisition tool, but at times troubles in supervising can do it a negative experience. Moskowitz and Rupert ( 1983 ) found in their research, within USA, that supervisees reported that 38 % of those surveyed claimed that there had been troubles and struggle in their supervising that interfered with their acquisition. Their research further found that there are three major countries of troubles and struggle that arise in supervising: theoretical orientation, manner of supervising and personality issues ( Moskowitz A ; Rupert, 1983 ) . Differences in theoretical orientation may take to troubles and struggle in supervising ( Carroll A ; Gilbert, 2006 ) . In assorted administrations, supervisees may non hold a pick of a supervisor and may possibly stop up acquiring supervised by person who has a different theoretical to their ain. For illustration, a supervisor may be convinced of the rightness of their orientation and is non ready to accept intervention that arise from a different school of psychological science. These differences in theoretical orientation are a common job in supervising and it may take to rifts between the supervisor and supervisee, hence neglecting to negociate differences of this sort ( Holloway, 1995 ) . Second, troubles and struggles may originate in supervising when it comes to the manner of supervising. Some supervisors have a formal manner whilst others have an informal manner of attack ( Carroll A ; Gilbert, 2006 ) . There are four unsatisfactory manners of supervising that cause struggles and troubles: constricting supervising ; formless supervising ; unsupportive supervising ; and therapeutic supervising ( Abott, 1984 ) . In the constructive type, there is limited liberty. In the formless type, there is really small supervisory part and the supervisor may hold a slightly laissez faire mentality to the full procedure, where whatever happens goes . Unsupportive supervisors are unfriendly and distant and supervisees would non willingly near them with their troubles. Curative supervising transforms the supervisee into a patient while the supervisor takes on the place of the therapist frequently in a persistent and pushful mode that infantilizes the supervisee ( Carroll A ; Gilbert, 2006 ) . The last manner of supervising that causes struggle and troubles is known as personality issues. This is when there is a personality clang between the supervisor and supervisee which can ensue to a rupture in the supervisory confederation ( Carroll A ; Gilbert, 2006 ) . These ruptures are frequently caused by confusion in communicating, for illustration the supervisor may misinterpret something the supervisee has said in a negative manner. Furthermore, the ecstasy may be merely be caused by the supervisees ain defensiveness. An illustration would be that the supervisee may move defensively when the supervisor gives feedback, hence doing a strain in the supervising relationship. Supervision is a valuable tool for a supervisee when they are holding trouble covering with their client in an effectual professional mode. Whatever the job is, in respects to the wellbeing of the client, the supervisee can discourse these issues throughout supervising in order to bring out helpful intercessions in covering with the affair ( Wosket, 1999 ) . An illustration from work experience in which supervising enabled to cover efficaciously with a hard state of affairs, is when there was a client who brought up an issue that was hard to manage. The ground the issue was hard to manage is because there was limited cognition in that country and there was no assurance in covering with the affair. So in order to cover with this quandary, it was brought up to the attending to the supervisor throughout the supervising session. Throughout the supervising session the supervisor, listened to the quandary and asked exploratory inquiries, made encouraging statements and shared self- revelation. She besides in return, working the supervisee, came up with intercessions to set together in order for the supervisee to manage the fighting instance. The supervisor clarified the job to the supervisee and explored possible accounts and intercessions for the supervisee to see. The supervisee filled in the spreads of the cognition and asked the supervisee to reflect and research options on how he will set the explored intercessions in to action. The supervisor besides used modeling and role-plays to demo the supervisee on how they might be able to help their client. So through supervising, the supervisor s challenges and confrontations facilitated the supervisee s critical contemplation and acquisition, hence this gave assurance to the supervisee to manage and cover with their hard state of affairs. A concise dislocation will presently be offered on how efficiently supervising was carried right through work experience. Supervision was conducted efficaciously because the supervisor followed a important procedure in order for supervising to map at its best. The initial supervising session is when the supervisor clarified what the supervisee has done in the yesteryear in respects to pattern and supervising, and asks where they would wish aid. When it came to the day-to-day supervising Sessionss, it was noted at times that the supervisor would follow a procedure right from get downing to stop. When the supervisee had an issue, it would be looked exhaustively. Issues discussed in supervising included: intercession schemes and future programs ; counsellor professional development ; supervisee client confederation and boundaries ; client issues and end scene ; supervisor supervisee relationship ; ethical and legal issues ; and so on. Once the issue were discussed, the supervisor would inquire a series of structured inquiries in order to derive elucidation, every bit good as leting the supervisee to reflect and offload. Such helpful inquiries included: What are you experiencing and positions about the issue? ; Where do you experience most confused? ; what sort of aid would you like? ; and what are the key inside informations I need to cognize about the instance? . Furthermore, during supervising the supervisor and supervisee took notes during Sessionss to hold an on-going record of programs, subjects, battles, clients discussed, larning and advancement. Once the issue was discussed and the supervisor asked her inquiries, the supervisor would so promote the supervisee to: understand the job ; happen links among the information ; develop a intervention program to set into pattern ; and make a on the job proposition ( Carroll A ; Gilbert, 2006 ) . Towards the terminal of every supervising session, the supervisor would give provender back every bit good as ask for verbal feedback back from the supervisee. The supervisor would inquire something every bit simple as How was our session for you today? or Was this session valuable or unbeneficial to you today? Summarizing up, supervising was conducted efficaciously because the supervisor followed a valuable procedure throughout the Sessionss. Apart from following an effectual procedure, the supervisor herself was encouraging, respectful, echt, empathic, and self-disclosed, which as a consequence added further to the effectivity of supervising. From personal experience, the supervising that took topographic point during work arrangement can non be faulted. However, there is deficiency of cognition of how the other supervisors function in their function, as during arrangement merely one supervisor was given to work closely with. Concentrating strictly on the supervisor provided with, her name being Amy, she was nil but professional, educated and friendly. One could propose that Amy is the ideal supervisor as throughout work arrangement she ever showed regard, genuineness, empathy and was ever encouraging. She was besides concrete and showed a great trade self-disclosure throughout supervising. As stated, Amy would be the ideal supervisor as her supervising qualities match what Carifo and Hess found in their research in what makes an ideal supervisor. Carifo and Hess ( 1987 ) found that the ideal supervisor is a individual who shows regard, empathy, genuineness, concreteness and self-disclosure in his or her traffics with su pervisees ( p.247 ) . So as one can see, supervising can non be faulted as it was nil other but a positive acquisition experience, with the aid of a true professional supervisor who knew how to work in her function. Therefore, it is excessively complex to come up with suggestions for betterments for supervising in the work scene because it merely worked to good in order to propose any alterations. Supervision may hold its benefits and troubles, but it is those experiences a supervisee needs to see in order to develop their mental and emotional experience. It is these developments and experiences that allow the person to be able to larn and manage future challenges in their country of reding. With the right supervisor, every bit good as holding regular supervising Sessionss that are conducted efficaciously, it will accordingly transform the supervisee into a stronger counselor who is willing to larn, act appropriately, carefully and bravely ; throughout their guidance calling.

The Executioners Song essays

The Executioner's Song essays Anger is a very powerful emotion. Anger generates hostility and a loss of control. It can tear into a persons heart and ruin them. We see this in Norman Mailers book The Executioners Song. The main character, Gary Gilmore, demonstrates so much anger that his blind rage leads to murder. There are many sources of anger that lead Gary to commit the violent murders that he has. We see that Gary has a lot of pent up anger in him. This is shown in a number of instances. When Gary Gilmore was first put in jail he was 22 years old. As we hear through his depiction of prison life he spent a lot of time in solitary confinement and enjoyed telling people of his hard-core criminal ways. He stabbed a man 57 times for no reason at all. While in jail, Gary is placed in solitary confinement for four years of his sentence because he is unable to have normal relations with other convicts. This is not the behavior that a normal person exhibits. Gary also seems to be uncontrollable. He is proud of the fact that he had stolen. By the time he was 14, Gilmore said, hed broken into 50 houses. Maybe more. (354) Gilmore also states that he stole from stores, such as J.C. Penneys. He boasts about this to his cellmate Gibbs. He also picked fights frequently and fought very unfairly. In a rage Gary attacked Pete for making an accusation about Gary trying to get into a young girls pants. Pete was slammed on the neck from behind, by Gary. (124) Vern, Garys uncle who witnessed the fight, then questioned Garys manhood and integrity. Another uncontrollable urge that Gary had was the desire to rape females. He tried to convince Rikki, a friend of his, to partake in this action. Besides not being able to control his sexual desires he was also abusive towards women when he became the slightest bit upset. Gary finally wedged her [Nicole] ...

Business Ethics, Governance and Social Responsibility Assignment - 1

Business Ethics, Governance and Social Responsibility - Assignment Example 36). Moreover, corporate social responsibility has over the decades become a prominent cornerstone for most institutions of the world (Valenti et al., 2014, p. 1). Corporate social responsibility has recently been viewed as one of the fundamental practices that have contributed to the success of most organizations of the world (Lindgreen et al., 2009, p.14). Different scholars have argued that there is no single organization that can achieve its goals and objectives without practicing proper business ethics, proper corporate governance and properly implementing corporate social responsibility (CSR). Further, it is through corporate governance that proper business ethics and corporate social responsibilities are implemented in a company. Over the decades, Boeing has grown to be one of the largest automobile manufacturers of the world. It has also grown to be one of the best companies globally. The company has provided employment for more than one hundred and sixty eight thousand four hundred American citizens. The company has a good track of corporate governance and leadership since it was founded in 1916. Recently, Boeing Company won an award in 2012 following its continued interest in building better communities of the world. Nevertheless, one of the core values of Boeing Company is to do business with the highest possible ethical standards while at the same time honoring all of its commitments to its shareholders. Boeing management is mandated to treat all of its customers with fairness, trust and respect. Not long ago, Boeing was forced to fire two of its executive officers when the company was found in possession of documents that belonged to one of its competitors and were to be used in favor of winning a contract from the government. The two employees strongly violated the company’s code of conduct and this highly damaged the

Proposal for martin college Essay Example | Topics and Well Written Essays - 500 words

Proposal for martin college - Essay Example Film and TV is a field that is full of entertainment. It consists of music, drama and films of course. The foundation may prove to be useful for students who possess strong acting or singing skills. This course is purely based on arts and it may also provide opportunities of recreational activities for the students. Main objectives. The prime objective of this proposal is to create an environment that promotes the talent of different countries and to interest those who are attracted to the film world. This course may also release some of the academic pressure from the students as they can come and relax themselves by singing or doing a little drama. This course may also polish the talent of those students who are already in this field and also want to opt for it as their career. Another major objective is to encourage those international students, especially from Asia and Singapore, who are reluctant because they are not able to find a right course for them. The proposal will also cr eate job opportunities, local or international, which is a good indicator. This course is purely based on arts and it may also provide opportunities of recreational activities for the students. Benefits.

Rule of Law Essay Example | Topics and Well Written Essays - 1500 words

Rule of Law - Essay Example This, however, is by no means of recent vintage. In fact, the Rule of Law has a long, rich and colorful history. Joseph Raz, one of the foremost legal thinkers of his time and a firm proponent of the Rule of Law in his seminal work "The Rule of Law and its Virtue" in 1977, may trace the roots of his theory to generations upon generations of legal thinkers, all of whom have made unique contributions to the principle of the Rule of Law. Principles of justice and ethics and virtue underlie much of the discussion on the Rule of Law. Illustrative of the wide range of ideas covering these principles is Plato and Machiavelli, albeit of different times. Platonic philosophy is hinged on moral virtue as practiced by just rulers. Man served the State and hence, ethics and politics were the same. This is to be contradistinguished with Machiavellian principles, which states that the State should serve the people. That is its whole reason for being. Under Machiavelli's concept, a ruler is justified in doing whatever needs to be done to maintain the country, even if his actions may be deemed unjust. " This is a complete opposite of the Platonic model which argues that a ruler may never be unjust. It is immoral and unethical, maintains Plato, for a ruler to rule solely by might. On his part, the great thinker Cicero maintains that there was no distinction between that which was morally good and what was useful to man. To quote f rom Cicero, "Virtue is a habit of the mind, consistent with nature and moderation and reason." [Rhetorical Invention (bk. II, sc. LIII)] Much of this has been influenced by Platonic philosophy which is hinged on moral virtue as practiced by just rulers. As such, the concept of government and duty has underlain much of ancient law and has aided the people of the time in charting their destiny Indeed, the broadest theme in the current conception of the rule of law is that the government restricted by law. This is consistent with the idea of the Rule of Law propounded by A.V. Dicey in his book "Introduction to the Study of Law of the Constitution" (1885). Dicey posited the following propositions. Firstly, no man could be punished or lawfully interfered with by the authorities except for breaches of law. In other words, all government actions must be authorised by law. Secondly, no man is above the law and everyone, regardless of rank, is subject to the ordinary laws of the land. Thirdly, there is no need for a bill of rights because the general principle of the constitution is the result of judicial decisions determining the rights of the private person. Joseph Raz, on the other hand, espouses eight guiding principles for the rule of law. 1. All laws should be prospective, open and clear; 2. Laws should be relatively stable; 3. The making of particular laws must be guided by open, stable, clear and general rules; 4. The independence of the judiciary must be guaranteed; 5. The principles of natural justice must be observed; 6. The courts should have review powers; 7. The courts should be easily accessible; and 8. The discretion of crime prevention agencies should not be allowed to pervert the law. Indeed, there is much that should be lauded with Raz' principles of the law inasmuch as

A Comparative Study of Consumer Behaviour

A Comparative Study of Consumer Behaviour ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without any second thought. To live we need to eat and therefore food is tremendously important in all our lives. Todays consumers are becoming increasingly displeased with GM (Genetically Modified) and conventional fruits and vegetables and therefore are stirring towards organic fruits and vegetables. Many consumers are going organic not only in the case of fruits and vegetables but also regarding skincare, beauty products, paper and also clothing! Organic fruits and vegetables are not only said to be healthier due to ethical ways of production which do not use man-made chemicals and unnecessary preservatives as opposed to conventional food. It is also said to be eco-friendly beca use of environment cognizant methods which are used for the production of organic food. The advantages of organic fruits and vegetables are more whereas the disadvantages (such as price premium) are negligible when compared to its better side. Regular buyers of organic fruits and vegetables are willing to overlook these minor disadvantages which are negligible when compared to its disadvantages. In this research work, the consumer behaviour in the United Kingdom regarding organic fruits and vegetables is studied and compared with that in India. The factors (such as consumer expectations, beliefs, criteria, concerns, quality, awareness etc) that affect marketing of organic fruits and vegetables in UK and India are also studied with relevance to consumer behaviour. INTRODUCTION: Background This research work revolves around the consumer behaviour and attitudes towards organic fruits and vegetables in the United Kingdom and in India. A brief introduction will be given on consumer behavior and how important it is in the field of marketing. Secondly, a deeper understanding of the term organic will be given. Many theories and aspects related to organic fruits and vegetables will be discussed and reviewed as well in this dissertation. A number of consumers of organic and conventional food are consulted to get their views and opinions about organic fruits and vegetables. Not everyones attitudes towards organic fruits and vegetables seem to be the same, therefore the application of certain statistics methods help us in further understanding the relation and patterns in the consumer behavior patterns and trends in organic fruits and vegetables in the two countries. This study helps understand how the consumers in UK and in India differ from each other and also help understand the ways they are similar in. On the whole, the differences and similarities between the consumers of organic fruits and vegetables in the two countries are studied. To get this information, many respondents were asked to answer questionnaires regarding this topic and these answers were analysed using statistics. In the end these are discussed and limitations and conclusions are given and suggested. Research Questions: How does the consumer behavior towards organic fruits and vegetables vary between India and UK? In what ways do consumers in the two countries expect the food to be different from convenience foods? What are the popular beliefs among consumers about organic fruits and vegetables? When will India accept organic fruits and vegetables widely, the way UK has? What makes organic fruits and vegetables to be preferred more than convenience fruits and vegetables? Why is there a variance between the preference rate and sales of organic fruits and vegetables in both India and UK? What are the factors owing to this? General Aim The aim of this study is to find the consumer behavior and attitudes towards consumption of organic fruits and vegetables in the UK and India. The elements and factors (health factors, eco-friendliness, ethics, taste, quality, safety standards etc) influencing the consumers decision making are also studied. RESEARCH METHODOLOGY: Introduction This section talks about the methodology used for this piece of research work. Methodologies vary from research work to work due to the difference in subjects, areas and study view. What methodology is used for one research purpose may not be suitable or applicable to another. Sometimes it might not be possible for a researcher to sit and observe all that he is researching. To collect primary data for this research study, survey research approach has been used. The non probability convenience sampling method has been used for this research primary data collection method. Therefore, the method of preparing a set of questions and selecting a group of people to get to answer them and studying these answers based on an already set theory or patterns, is common and a lot many researchers today are using this form of methodology. Application of statistics to these answers helps analyze and understand the trends, patterns and fashion that the study has proved using this method. â€Å"Potte r (1996, 2002) has roundly criticized researchers who use his own approach (discourse analysis) for depending too much on interview data and has argued for a greater use of naturally occurring data.† http://asksage.typepad.com/methods/. This section deals with the methodology used for this study and the course of action taken to complete the research study for the purpose of this dissertation. Purpose of this Research The obvious purpose of this research is to study the consumer behavior towards organic fruits and vegetables in India and in United Kingdom and to compare the two. While conducting the study, the marketing flaws and strengths of it, customers attitudes towards organic fruits and vegetables in the two countries will be studied. The attitudes of customers towards organic fruits and vegetables will be studied and explored. It is important to identify the determinants of the success and failure of organic fruits and vegetables industry in India and the United Kingdom. The consumers of organic fruits and vegetables in India and the United Kingdom might differ a lot in their way of behavior as considered in the marketing field and their attitudes towards it might not be the same or might be the same. This research will help in understanding the consumer behavior towards organic fruits and vegetables in the two countries by conducting a comparative study of the consumer behaviors from the t wo countries. Research Questions How do the attitudes of Indian consumers differ from that of the British with respect to organic fruits and vegetables? The above given question is the main aim and the biggest question for this study and research work. There are of course many sub questions as well which will also be researched in the course of this study. The question speaks about finding out the attitude differences in the two countrys consumer behaviour but the study might also prove the similarities in the two countrys consumer behaviour patterns towards organic fruits and vegetables. Instrument This research work is conducted on a survey of consumers and non-consumers of organic fruits and vegetables in India and in the United Kingdom. The study (survey) questionnaire was distributed to customers of local supermarkets which sell both organic and conventional fruits and vegetables in India (Chennai and Delhi) and in the United Kingdom (London and Birmingham). The questionnaire included a brief note about the study being conducted and a variety of questions regarding the area of research. The questionnaire included a brief note about the study being conducted and a variety of questions regarding the area of research. The questionnaires were handed out in person by the student conducting the study and her friends outside supermarkets selling organic fruits and vegetables in India and in the United Kingdom. The questionnaire had 15 questions which took not more than 5 minutes to answer. Most respondents were happy to help out and were interested in the subject of organic food. Population The questionnaires were distributed in person to organic food consumers and non-consumers. It took a period of over (18 days in India to get respondents to answer the questionnaires and 22 days in the United Kingdom to get the respondents to answer the questionnaires related to organic fruits and vegetables). Sample While conducting a research study, it is not possible to take into consideration the whole population. For example when studying Indias consumers, it is not possible to take into consideration one billion plus consumers in India, therefore we take a selected sample to represent this entire population which is 100 from Chennai, 100 from Delhi (i.e 200 from India on the whole), and 100 from Birmingham and 100 from London (i.e 200 from the United Kingdom). These 400 respondents are taken as sample population and their answers are expected to correspond to all the consumers of the two countries (United Kingdom and India) respectively. The sample population consisted of 200 respondents from India and 200 respondents from the United Kingdom. Out of the 200 respondents from India, 76 were male and 124 were female and out of the 200 respondents from the United Kingdom, 84 were male and 116 were female. The other data about age, monthly earnings, occupation etc are given under the section of empirical findings and data analysis. Data Collection Every research study needs primary and secondary data. Secondary data is collected from already established and published information which has been studied, researched and verified by someone else. The use of such data for research purpose gives certified information provided it has been taken from reliable and referenced sources. Secondary data is collected from already published studies, papers, theories, articles etc. This data might not be valid in todays times and circumstances due to the fact that it must have been published or verified during the time when circumstances and states were different in simple terms, the data might be outdated. Therefore, it is important to verify if the secondary data collected is valid. It is advisable to use secondary data collected is valid. It is advisable to use secondary data for research which is well referenced and uses valid and checkable data. For this research study, books, journals, magazines and electronic databases have been used which are verifiable and authentic. Primary data was collected through the usage of questionnaire as explained under the sampling section. The primary data collected was statistically analyzed using statistical formulae and methods. The data used in this study from other studies, papers, theories, articles etc are referenced well so that the question of plagiarism does not arise. These data are used under the literature review section and they are reviewed and explained and discussed. Sampling Methods The non-probability convenience sample method was used for the purpose of this research study. The short-comings of time and resources are not a problem in the case of this method of sampling. Non probability sampling does not involve random sampling and therefore it might not represent the population well. But this does not have to be true in all cases though it depends upon the study area also. Convenience sampling is also referred to as haphazard sampling or accidental sampling and is named so because it is convenient for the researcher and easy to use. It might not be a good representative of the population but it is a good representative in case of a homogeneous sample population. Only a selective number of consumers are considered in this study who are taken and considered as representatives of the entire population (consumers of organic fruits and vegetables in this case) for the study and research purpose. The probability sampling method proves to be more expensive and time c onsuming, which are only two of the many short comings in that case. For primary data collection, the questionnaires prepared for the purpose of this research are e-mailed to 200 people in United Kingdom and 200 in India. Another 400 were distributed in supermarkets (200 in India and 200 in UK). More number of questionnaires were sent through e-mail but due to software and document problems, they were not considered for the study. Many people who wanted to participate in this questionnaire session were unfortunately not able to do so due to time constraints. Finally 400 respondents answered the questionnaires which were used for the purpose of this research work. Questionnaire Design The questionnaire consisted of 15 questions which had multiple choice of answers each. Each respondent had to select one out of the given answers with respect to each question. The four answers for each question were related to the same aspect but there might not be any relation to the other questions answers. This is because a variety of questions regarding the consumer behavior and attitudes towards organic fruits and vegetables were considered. The first few questions were about personal details and background such as occupation, monthly earning, educational qualification etc which were followed by questions regarding organic fruits and vegetables and their opinions towards it. THEORETICAL FRAMEWORK A theoretical framework basically lays down the guidelines for the research work. The concepts, theories, cases, models etc used for the presentation of the research are basically explained for understanding the study being carried out. In this dissertation, a few theories and models will be reviewed and discussed. Consumer Behaviour Consumer behaviour is a very widely studied subject in the field of marketing. Without consumers, it is very difficult for businesses of any sort to function normally. Consumers are the raison-d-etre for a business mere existence. The business may be based on profit or it might also be a non-profit organization. The field of consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Consumer behaviour mainly sheds light on how consumers decide to spend their various resources like time, money etc on various products so as to meet their needs and requirements. Consumer behaviour encompasses study of what, when, why and where the consumers will buy their products. It also focuses on how often the consumers use the products. Furthermore, it also sheds light on how the consumers evaluate the products after the purchase and the effect of evaluations on their future purchases. From the marketing point of view, it is very important to understand the consumer well and to attend to their needs, wants and demands to be successful. A consumer is the centre of attention in case of most marketing techniques; after all, it is the consumers a business needs to run. In the case of organic fruits and vegetables, a consumer might decide to buy it for its benefits on health or the environment or maybe because of the advertising for it is good. There are various factors that affect the consumer decision making process which is also discussed further. Models of Consumer Choice: The Cognitive model: When consumers make an important purchase for the first time, they may reflect on alternatives and discuss pros and cons with others with the intention of securing benefits and avoiding costs. This model is sometimes called the extended-problem solving model. (East, Wright and Vanhuele, 2008) The Reinforcement Model: Choice is controlled by factors in the environment that reward and facilitate some alternatives more than others. Managerial control is achieved by changing the consumers situation. However, what is rewarding to some persons may not be so to others and this limits influence. (East, Wright and Vanhuele , 2008) The habit model: Choice is controlled by managing stimuli (brand name, logo, pack features, etc) that have become associated with a product as a result of past purchases. Sometimes this is called stimulus control. (East, Wright and Vanhuele, 2008) Consumer Behaviour models: The purpose of consumer behaviour models is to provide description, explanation and prediction of purchase behaviour. At the same time the models provide a conceptual framework and so help researchers to set up and test new ideas so as to give even better explanations and predictions of behaviour. On the positive side, these models do help to organize research results and to demonstrate the complexity of decision processes involved in even a simple purchase, such as a can of soup in the local supermarket. On the negative side most of the models can be criticized as providing no more than a description of a range of influencing variables. There are four main clusters of factors that have an effect on purchase behaviour. They are political, economic and technical; cultural and social; psychological; and marketing influences. (Bareham, 1995) Theories make it easier to understand a concept as they outline causes and effects that are possible and what to anticipate provided the input (the happening circumstance) is given. In most cases, it is easy to analyze whether practical situations are normal and acceptable with the help of proven time tested theories. Marketing segmentation The market is divided into different groups or segments based on their needs, tastes, income, and a lot of other criteria. Marketing segmentation is based on a lot of research and important factors to suit the needs and purposes. Some of the marketing segmentation is as follows: Geographic segmentation: This involves segmenting the market by location on the assumption that people living in one location will have similar needs, wants and preferences and these will differ significantly from people living in other locations. There are some obvious limits to this assumption. People all over the world drink Coca-cola and buy Japanese electronic goods for instance. When you think about it from the viewpoint of the consumer, most buying behaviour is actually local. Localized consumer behaviour is often expressed through the presence of a significantly large cultural or sub cultural group that is different from the main stream. There are also geographically based differences between consumers for reasons that are more complex or obscure. It is not immediately obvious why some sections of consumers have different behaviour than the other sections. But knowing that, they will do, can be important to the marketing strategy. Demographic segmentation: Demographic segmentation deals with the many ways if statistically categorizing all the people in a national population. For example, a national population can be divided into subgroups based on age, sex, income, education, occupation, social class, family size, race and religion. In a sense, there are also different ways of looking at the same individual consumer, because of course we belong to each of these groups. Different aspects of our identity will be relevant to different products at different times. Baby foods can only be marketed to parents of young children, for example and a middle-class, middle aged, middle income, middle manager is more likely to be in the market for an exercise bike than a motor bike. Some of the important specifics of demographic segmentation are Age: Age is perhaps the most frequently used demographic variable in marketing segmentation. One reason for this is that the lifecycle has been divided up by society into what seem to be easily recognizable groups that are clearly differentiated from one another- infants, children, teenagers, young adults and so on. Sex: Dividing the market into male and female segments is another frequently used strategy. But even here, the old marketing certainties are breaking down. It used to be a safe bet for marketers to target do-it-yourself products exclusively at men and supermarket shopping at women. But with the larger increase in single occupant hose-holds and one parent families (most of them female), many more women are buying things that men would do if they were in a family. In addition, more women than men buy for other consumers. Socio-economic status: A persons socio economic status is determined by education, income and occupation. Though there are many exceptions of course, these are three factors often in alignment. More highly educated people tend to do managerial and professional jobs that bring a relatively high income, and vice-versa. For obvious reasons most marketers are more interested in people with high socio economic status rather than low. Income is often considered the most important variable in this case because it is so easy to quantify and because it dictates entry to certain markets. But income by itself can be very misleading. Psychological segmentation: The attempt to come up with a practical form of consumer profile has concentrated on three areas of behaviour: activities, interests, and opinions. Segmentation by usage: This form of segmentation is based on information about volume and frequency of purchase for a given product. It is a popular way of segmentation of markets because there is a lot of readily available information about patterns of usage for most goods and services. In fact, with so many transactions now electronically recorded, a great deal more of data is available than is actually used. Perhaps the most familiar usage data is provided by the electronic point of sale (EPOS) used by supermarket checkouts. Not only are all the purchased items listed, together with their prices, but so is the date and exact time of purchase and the method of payment used. Segmentation by benefit: This form of market segmentation is based on knowledge of the benefits that consumers seek from that particular product. The task of the marketer is to include the appropriate characteristics- or the impression of them in the design of particular goods or services. In a sense this kind of segmentation is at the entire marketing concept find out what people want and provide it for them. Segmentation is very important for a firm or an industry to market its products strategically and for it to be a success. In the case of organic fuits and vegetables, it comes under the category of food which is a basic necessity and therefore would appeal to and include a lot many segments in the markets. In this research study we are considering only the United Kingdom and India. So geographically these two countries are covered. Demographically the middle aged and the older people will be targeted age wise, both sexes, and the middle class and upper class levels will be targeted according to the socio economic status segmentation. Since the middle aged and older people usually are the ones who go shopping for fruits and vegetables, they are targeted age wise, both men and women shop for it, and when it comes to socio economic status, the middle and the upper income groups are targeted as organic fruits and vegetables are more expensive than conventional fruits and vegetables. Many shoppers especially in India will give up the idea of buying food when it comes to the price factor that is not acceptable for them. That is the reason why the middle and upper income groups are aimed at here. Most people both in India and United Kingdom consume fruits and vegetables everyday. In India, no meal is complete without fruits or vegetables and in the United Kingdom, people are encouraged to consume fruits and vegetables everyday with the healthy 5 a day concept though it is already a staple portion of a healthy meal. These segments are most suitable for being aimed at for marketing of organic fruits and vegetables and therefore they are the target segments. Decision making process There exist a number of factors which affect the consumer decision making process. Each of the factors has many sub-factors. Communication Situation The situation in which the consumer receives information about a product or service influences the buying decision of the consumer. For example, in the case of organic fruits and vegetables, an advertisement speaking about the bad impacts of the chemicals used in conventional foods right when the buyer is suffering from food poisoning might influence the consumer to buy food that is healthier and does not involve the usage of chemicals responsible for food poisoning and therefore influence the consumer to go in for purchase of organic fruits and vegetables in future. Purchase situation: The situation involved while a consumer is out to purchase will influence the buying process of the consumer. For example, a very health conscious friend is out with a consumer shopping for food, the friends suggestions of low cholesterol, high fiber food items will influence the consumer to buy healthier food products. Situations like when the consumer is very hungry and shopping for food might make the consumer end up purchasing food items that the consumer might have a craving for right then. Usage situation: Marketers need to understand the usage situations for which the products are meant. Using this knowledge, marketers can communicate how their products create consumer satisfaction in each relevant usage situation. For example, a recent study found that consuming 1.5 cup servings of oat based cereal a day could lower cholesterol. To increase sales, a Cheerios ad depicted the advantages of it. Disposition Situation Some consumers consider the case of disposition an important attribute towards the buying decision process. For example, if there was a rule stating that all the particular products from a household should only be disposed off at a particular point for a locality which is open only for a fixed time in the weekends, or they would be fined heavily, there would be a large decrease in the sales of that product. Situational characteristics Physical surroundings such as dà ©cor, sounds, aromas, lighting, weather and configurations of merchandise or other materials surrounding the stimulus object influences the buyer. Also, social surroundings, temporal perspectives, task definition And antecedent states influence the buyer decision making process. The marketer should influence these factors as largely as possible to influence the buyer in a favorable way to appeal to the customers. How decisions are made by people: The obvious point about decisions worth spelling out is that we are constantly making them. Form the moment we get up in the morning we are faced with deciding what to wear and what to have for breakfast and we make decisions throughout the rest of the day. Indeed we normally make so many decisions in the course of the day, every day, that only rarely do we realize that in fact we are making a decision. Decisions are just part of the business of living our lives, and are taken for granted. Rationality: Rationality is what you and I would like to think we use when making a decision. Moreover, we like to believe we are rational in both the psychological and the economic senses of the world. Psychologically, we make objective, dispassionate choices that are not influenced by prejudice or other irrational influences. Economically, we find out all the information there is on each of the alternatives, assess the advantages and disadvantages of each, and then choose the best one on the basis of a cost-benefit analysis. Most decisions are made in a state of incomplete information. Heuristics: A heuristic is simply a procedure or method or strategy for solving a problem or making a decision. It is similar to an algorithm, a procedure widely used in science, except that and algorithm is guaranteed to find the solution, or the best solution, whereas a heuristic is not. Perhaps, then it would be better for us to think of a heuristic as a rule-of-thumb. That is, a heuristic may be a good place to start if faced with a decision and it may provide a reasonable guide in the search for a solution, but no more than that. A heuristic may therefore be helpful, but it might also lead us totally astray. The reason we need heuristics when making decisions is simply that the world we live in turns us into misers-cognitive misers. Three forms of heuristic that psychologists have identified in the way people make decision: the representative heuristic, the attitude heuristic and the availability heuristic. Every step taken by anyone would require a decision to be made be it whether to put your right foot forward or your left, to eat spinach or a burger and so on. Some are taken with our conscious effort and some with our sub-conscious mind. When it comes to purchasing organic fruits and vegetables, a number of decisions need to be taken. For that matter the purchase making decision of any product is made based on several factors. For example, in the case of buying organic food, a consumer might think if he really needs to shell out 10% extra for a kg of organic onions or whether he is really doing himself any good by consuming organic potatoes. Questions such as these are answered in a heuristic pattern which leads to the purchase of organic fruits and vegetables or otherwise. Attitudes: The study of attitudes is one of the most intensively researched areas of psychology. Although there are over 100 different definitions of the term, a widely accepted definition of attitude would be: A stable, long lasting, learned predisposition to respond to certain things in a certain way. The concept has a cognitive (belief) aspect, an affective (feeling) aspect, and a conative (action) aspect. Characteristics and components of attitudes: Like a proprietary pain killer, attitudes contain not one, not two, but three active ingredients which are the cognitive component, the affective component, and the conative component. The cognitive component is mainly concerned with a consumers opinions about the products properties, for example whether it is crunchy, chewy, whether the price is reasonable, or whether the packaging is informative. The affective component deals with the consumers feelings about the products properties, for example if it is appealing or if it is un-appealing, is it liked or disliked? The conative component relates to the consumers likely behaviour in relation to the product. Sources of attitudes: The three main sources of attitudes are family, peers, and direct experience. Attitudes and behaviour: The commonsense notion that knowing someones attitudes towards a product will inform you of the likelihood of their buying it is quite a useful rule-of-thumbfor practical purposes. It is certainly A Comparative Study of Consumer Behaviour A Comparative Study of Consumer Behaviour ABSTRACT: Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. A lot of products have been a sensation or a breakdown due to inappropriate analysis of consumer behaviour and motivation. Food is a basic requirement for all livelihoods and everybody who earns spends money on food without any second thought. To live we need to eat and therefore food is tremendously important in all our lives. Todays consumers are becoming increasingly displeased with GM (Genetically Modified) and conventional fruits and vegetables and therefore are stirring towards organic fruits and vegetables. Many consumers are going organic not only in the case of fruits and vegetables but also regarding skincare, beauty products, paper and also clothing! Organic fruits and vegetables are not only said to be healthier due to ethical ways of production which do not use man-made chemicals and unnecessary preservatives as opposed to conventional food. It is also said to be eco-friendly beca use of environment cognizant methods which are used for the production of organic food. The advantages of organic fruits and vegetables are more whereas the disadvantages (such as price premium) are negligible when compared to its better side. Regular buyers of organic fruits and vegetables are willing to overlook these minor disadvantages which are negligible when compared to its disadvantages. In this research work, the consumer behaviour in the United Kingdom regarding organic fruits and vegetables is studied and compared with that in India. The factors (such as consumer expectations, beliefs, criteria, concerns, quality, awareness etc) that affect marketing of organic fruits and vegetables in UK and India are also studied with relevance to consumer behaviour. INTRODUCTION: Background This research work revolves around the consumer behaviour and attitudes towards organic fruits and vegetables in the United Kingdom and in India. A brief introduction will be given on consumer behavior and how important it is in the field of marketing. Secondly, a deeper understanding of the term organic will be given. Many theories and aspects related to organic fruits and vegetables will be discussed and reviewed as well in this dissertation. A number of consumers of organic and conventional food are consulted to get their views and opinions about organic fruits and vegetables. Not everyones attitudes towards organic fruits and vegetables seem to be the same, therefore the application of certain statistics methods help us in further understanding the relation and patterns in the consumer behavior patterns and trends in organic fruits and vegetables in the two countries. This study helps understand how the consumers in UK and in India differ from each other and also help understand the ways they are similar in. On the whole, the differences and similarities between the consumers of organic fruits and vegetables in the two countries are studied. To get this information, many respondents were asked to answer questionnaires regarding this topic and these answers were analysed using statistics. In the end these are discussed and limitations and conclusions are given and suggested. Research Questions: How does the consumer behavior towards organic fruits and vegetables vary between India and UK? In what ways do consumers in the two countries expect the food to be different from convenience foods? What are the popular beliefs among consumers about organic fruits and vegetables? When will India accept organic fruits and vegetables widely, the way UK has? What makes organic fruits and vegetables to be preferred more than convenience fruits and vegetables? Why is there a variance between the preference rate and sales of organic fruits and vegetables in both India and UK? What are the factors owing to this? General Aim The aim of this study is to find the consumer behavior and attitudes towards consumption of organic fruits and vegetables in the UK and India. The elements and factors (health factors, eco-friendliness, ethics, taste, quality, safety standards etc) influencing the consumers decision making are also studied. RESEARCH METHODOLOGY: Introduction This section talks about the methodology used for this piece of research work. Methodologies vary from research work to work due to the difference in subjects, areas and study view. What methodology is used for one research purpose may not be suitable or applicable to another. Sometimes it might not be possible for a researcher to sit and observe all that he is researching. To collect primary data for this research study, survey research approach has been used. The non probability convenience sampling method has been used for this research primary data collection method. Therefore, the method of preparing a set of questions and selecting a group of people to get to answer them and studying these answers based on an already set theory or patterns, is common and a lot many researchers today are using this form of methodology. Application of statistics to these answers helps analyze and understand the trends, patterns and fashion that the study has proved using this method. â€Å"Potte r (1996, 2002) has roundly criticized researchers who use his own approach (discourse analysis) for depending too much on interview data and has argued for a greater use of naturally occurring data.† http://asksage.typepad.com/methods/. This section deals with the methodology used for this study and the course of action taken to complete the research study for the purpose of this dissertation. Purpose of this Research The obvious purpose of this research is to study the consumer behavior towards organic fruits and vegetables in India and in United Kingdom and to compare the two. While conducting the study, the marketing flaws and strengths of it, customers attitudes towards organic fruits and vegetables in the two countries will be studied. The attitudes of customers towards organic fruits and vegetables will be studied and explored. It is important to identify the determinants of the success and failure of organic fruits and vegetables industry in India and the United Kingdom. The consumers of organic fruits and vegetables in India and the United Kingdom might differ a lot in their way of behavior as considered in the marketing field and their attitudes towards it might not be the same or might be the same. This research will help in understanding the consumer behavior towards organic fruits and vegetables in the two countries by conducting a comparative study of the consumer behaviors from the t wo countries. Research Questions How do the attitudes of Indian consumers differ from that of the British with respect to organic fruits and vegetables? The above given question is the main aim and the biggest question for this study and research work. There are of course many sub questions as well which will also be researched in the course of this study. The question speaks about finding out the attitude differences in the two countrys consumer behaviour but the study might also prove the similarities in the two countrys consumer behaviour patterns towards organic fruits and vegetables. Instrument This research work is conducted on a survey of consumers and non-consumers of organic fruits and vegetables in India and in the United Kingdom. The study (survey) questionnaire was distributed to customers of local supermarkets which sell both organic and conventional fruits and vegetables in India (Chennai and Delhi) and in the United Kingdom (London and Birmingham). The questionnaire included a brief note about the study being conducted and a variety of questions regarding the area of research. The questionnaire included a brief note about the study being conducted and a variety of questions regarding the area of research. The questionnaires were handed out in person by the student conducting the study and her friends outside supermarkets selling organic fruits and vegetables in India and in the United Kingdom. The questionnaire had 15 questions which took not more than 5 minutes to answer. Most respondents were happy to help out and were interested in the subject of organic food. Population The questionnaires were distributed in person to organic food consumers and non-consumers. It took a period of over (18 days in India to get respondents to answer the questionnaires and 22 days in the United Kingdom to get the respondents to answer the questionnaires related to organic fruits and vegetables). Sample While conducting a research study, it is not possible to take into consideration the whole population. For example when studying Indias consumers, it is not possible to take into consideration one billion plus consumers in India, therefore we take a selected sample to represent this entire population which is 100 from Chennai, 100 from Delhi (i.e 200 from India on the whole), and 100 from Birmingham and 100 from London (i.e 200 from the United Kingdom). These 400 respondents are taken as sample population and their answers are expected to correspond to all the consumers of the two countries (United Kingdom and India) respectively. The sample population consisted of 200 respondents from India and 200 respondents from the United Kingdom. Out of the 200 respondents from India, 76 were male and 124 were female and out of the 200 respondents from the United Kingdom, 84 were male and 116 were female. The other data about age, monthly earnings, occupation etc are given under the section of empirical findings and data analysis. Data Collection Every research study needs primary and secondary data. Secondary data is collected from already established and published information which has been studied, researched and verified by someone else. The use of such data for research purpose gives certified information provided it has been taken from reliable and referenced sources. Secondary data is collected from already published studies, papers, theories, articles etc. This data might not be valid in todays times and circumstances due to the fact that it must have been published or verified during the time when circumstances and states were different in simple terms, the data might be outdated. Therefore, it is important to verify if the secondary data collected is valid. It is advisable to use secondary data collected is valid. It is advisable to use secondary data for research which is well referenced and uses valid and checkable data. For this research study, books, journals, magazines and electronic databases have been used which are verifiable and authentic. Primary data was collected through the usage of questionnaire as explained under the sampling section. The primary data collected was statistically analyzed using statistical formulae and methods. The data used in this study from other studies, papers, theories, articles etc are referenced well so that the question of plagiarism does not arise. These data are used under the literature review section and they are reviewed and explained and discussed. Sampling Methods The non-probability convenience sample method was used for the purpose of this research study. The short-comings of time and resources are not a problem in the case of this method of sampling. Non probability sampling does not involve random sampling and therefore it might not represent the population well. But this does not have to be true in all cases though it depends upon the study area also. Convenience sampling is also referred to as haphazard sampling or accidental sampling and is named so because it is convenient for the researcher and easy to use. It might not be a good representative of the population but it is a good representative in case of a homogeneous sample population. Only a selective number of consumers are considered in this study who are taken and considered as representatives of the entire population (consumers of organic fruits and vegetables in this case) for the study and research purpose. The probability sampling method proves to be more expensive and time c onsuming, which are only two of the many short comings in that case. For primary data collection, the questionnaires prepared for the purpose of this research are e-mailed to 200 people in United Kingdom and 200 in India. Another 400 were distributed in supermarkets (200 in India and 200 in UK). More number of questionnaires were sent through e-mail but due to software and document problems, they were not considered for the study. Many people who wanted to participate in this questionnaire session were unfortunately not able to do so due to time constraints. Finally 400 respondents answered the questionnaires which were used for the purpose of this research work. Questionnaire Design The questionnaire consisted of 15 questions which had multiple choice of answers each. Each respondent had to select one out of the given answers with respect to each question. The four answers for each question were related to the same aspect but there might not be any relation to the other questions answers. This is because a variety of questions regarding the consumer behavior and attitudes towards organic fruits and vegetables were considered. The first few questions were about personal details and background such as occupation, monthly earning, educational qualification etc which were followed by questions regarding organic fruits and vegetables and their opinions towards it. THEORETICAL FRAMEWORK A theoretical framework basically lays down the guidelines for the research work. The concepts, theories, cases, models etc used for the presentation of the research are basically explained for understanding the study being carried out. In this dissertation, a few theories and models will be reviewed and discussed. Consumer Behaviour Consumer behaviour is a very widely studied subject in the field of marketing. Without consumers, it is very difficult for businesses of any sort to function normally. Consumers are the raison-d-etre for a business mere existence. The business may be based on profit or it might also be a non-profit organization. The field of consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Consumer behaviour mainly sheds light on how consumers decide to spend their various resources like time, money etc on various products so as to meet their needs and requirements. Consumer behaviour encompasses study of what, when, why and where the consumers will buy their products. It also focuses on how often the consumers use the products. Furthermore, it also sheds light on how the consumers evaluate the products after the purchase and the effect of evaluations on their future purchases. From the marketing point of view, it is very important to understand the consumer well and to attend to their needs, wants and demands to be successful. A consumer is the centre of attention in case of most marketing techniques; after all, it is the consumers a business needs to run. In the case of organic fruits and vegetables, a consumer might decide to buy it for its benefits on health or the environment or maybe because of the advertising for it is good. There are various factors that affect the consumer decision making process which is also discussed further. Models of Consumer Choice: The Cognitive model: When consumers make an important purchase for the first time, they may reflect on alternatives and discuss pros and cons with others with the intention of securing benefits and avoiding costs. This model is sometimes called the extended-problem solving model. (East, Wright and Vanhuele, 2008) The Reinforcement Model: Choice is controlled by factors in the environment that reward and facilitate some alternatives more than others. Managerial control is achieved by changing the consumers situation. However, what is rewarding to some persons may not be so to others and this limits influence. (East, Wright and Vanhuele , 2008) The habit model: Choice is controlled by managing stimuli (brand name, logo, pack features, etc) that have become associated with a product as a result of past purchases. Sometimes this is called stimulus control. (East, Wright and Vanhuele, 2008) Consumer Behaviour models: The purpose of consumer behaviour models is to provide description, explanation and prediction of purchase behaviour. At the same time the models provide a conceptual framework and so help researchers to set up and test new ideas so as to give even better explanations and predictions of behaviour. On the positive side, these models do help to organize research results and to demonstrate the complexity of decision processes involved in even a simple purchase, such as a can of soup in the local supermarket. On the negative side most of the models can be criticized as providing no more than a description of a range of influencing variables. There are four main clusters of factors that have an effect on purchase behaviour. They are political, economic and technical; cultural and social; psychological; and marketing influences. (Bareham, 1995) Theories make it easier to understand a concept as they outline causes and effects that are possible and what to anticipate provided the input (the happening circumstance) is given. In most cases, it is easy to analyze whether practical situations are normal and acceptable with the help of proven time tested theories. Marketing segmentation The market is divided into different groups or segments based on their needs, tastes, income, and a lot of other criteria. Marketing segmentation is based on a lot of research and important factors to suit the needs and purposes. Some of the marketing segmentation is as follows: Geographic segmentation: This involves segmenting the market by location on the assumption that people living in one location will have similar needs, wants and preferences and these will differ significantly from people living in other locations. There are some obvious limits to this assumption. People all over the world drink Coca-cola and buy Japanese electronic goods for instance. When you think about it from the viewpoint of the consumer, most buying behaviour is actually local. Localized consumer behaviour is often expressed through the presence of a significantly large cultural or sub cultural group that is different from the main stream. There are also geographically based differences between consumers for reasons that are more complex or obscure. It is not immediately obvious why some sections of consumers have different behaviour than the other sections. But knowing that, they will do, can be important to the marketing strategy. Demographic segmentation: Demographic segmentation deals with the many ways if statistically categorizing all the people in a national population. For example, a national population can be divided into subgroups based on age, sex, income, education, occupation, social class, family size, race and religion. In a sense, there are also different ways of looking at the same individual consumer, because of course we belong to each of these groups. Different aspects of our identity will be relevant to different products at different times. Baby foods can only be marketed to parents of young children, for example and a middle-class, middle aged, middle income, middle manager is more likely to be in the market for an exercise bike than a motor bike. Some of the important specifics of demographic segmentation are Age: Age is perhaps the most frequently used demographic variable in marketing segmentation. One reason for this is that the lifecycle has been divided up by society into what seem to be easily recognizable groups that are clearly differentiated from one another- infants, children, teenagers, young adults and so on. Sex: Dividing the market into male and female segments is another frequently used strategy. But even here, the old marketing certainties are breaking down. It used to be a safe bet for marketers to target do-it-yourself products exclusively at men and supermarket shopping at women. But with the larger increase in single occupant hose-holds and one parent families (most of them female), many more women are buying things that men would do if they were in a family. In addition, more women than men buy for other consumers. Socio-economic status: A persons socio economic status is determined by education, income and occupation. Though there are many exceptions of course, these are three factors often in alignment. More highly educated people tend to do managerial and professional jobs that bring a relatively high income, and vice-versa. For obvious reasons most marketers are more interested in people with high socio economic status rather than low. Income is often considered the most important variable in this case because it is so easy to quantify and because it dictates entry to certain markets. But income by itself can be very misleading. Psychological segmentation: The attempt to come up with a practical form of consumer profile has concentrated on three areas of behaviour: activities, interests, and opinions. Segmentation by usage: This form of segmentation is based on information about volume and frequency of purchase for a given product. It is a popular way of segmentation of markets because there is a lot of readily available information about patterns of usage for most goods and services. In fact, with so many transactions now electronically recorded, a great deal more of data is available than is actually used. Perhaps the most familiar usage data is provided by the electronic point of sale (EPOS) used by supermarket checkouts. Not only are all the purchased items listed, together with their prices, but so is the date and exact time of purchase and the method of payment used. Segmentation by benefit: This form of market segmentation is based on knowledge of the benefits that consumers seek from that particular product. The task of the marketer is to include the appropriate characteristics- or the impression of them in the design of particular goods or services. In a sense this kind of segmentation is at the entire marketing concept find out what people want and provide it for them. Segmentation is very important for a firm or an industry to market its products strategically and for it to be a success. In the case of organic fuits and vegetables, it comes under the category of food which is a basic necessity and therefore would appeal to and include a lot many segments in the markets. In this research study we are considering only the United Kingdom and India. So geographically these two countries are covered. Demographically the middle aged and the older people will be targeted age wise, both sexes, and the middle class and upper class levels will be targeted according to the socio economic status segmentation. Since the middle aged and older people usually are the ones who go shopping for fruits and vegetables, they are targeted age wise, both men and women shop for it, and when it comes to socio economic status, the middle and the upper income groups are targeted as organic fruits and vegetables are more expensive than conventional fruits and vegetables. Many shoppers especially in India will give up the idea of buying food when it comes to the price factor that is not acceptable for them. That is the reason why the middle and upper income groups are aimed at here. Most people both in India and United Kingdom consume fruits and vegetables everyday. In India, no meal is complete without fruits or vegetables and in the United Kingdom, people are encouraged to consume fruits and vegetables everyday with the healthy 5 a day concept though it is already a staple portion of a healthy meal. These segments are most suitable for being aimed at for marketing of organic fruits and vegetables and therefore they are the target segments. Decision making process There exist a number of factors which affect the consumer decision making process. Each of the factors has many sub-factors. Communication Situation The situation in which the consumer receives information about a product or service influences the buying decision of the consumer. For example, in the case of organic fruits and vegetables, an advertisement speaking about the bad impacts of the chemicals used in conventional foods right when the buyer is suffering from food poisoning might influence the consumer to buy food that is healthier and does not involve the usage of chemicals responsible for food poisoning and therefore influence the consumer to go in for purchase of organic fruits and vegetables in future. Purchase situation: The situation involved while a consumer is out to purchase will influence the buying process of the consumer. For example, a very health conscious friend is out with a consumer shopping for food, the friends suggestions of low cholesterol, high fiber food items will influence the consumer to buy healthier food products. Situations like when the consumer is very hungry and shopping for food might make the consumer end up purchasing food items that the consumer might have a craving for right then. Usage situation: Marketers need to understand the usage situations for which the products are meant. Using this knowledge, marketers can communicate how their products create consumer satisfaction in each relevant usage situation. For example, a recent study found that consuming 1.5 cup servings of oat based cereal a day could lower cholesterol. To increase sales, a Cheerios ad depicted the advantages of it. Disposition Situation Some consumers consider the case of disposition an important attribute towards the buying decision process. For example, if there was a rule stating that all the particular products from a household should only be disposed off at a particular point for a locality which is open only for a fixed time in the weekends, or they would be fined heavily, there would be a large decrease in the sales of that product. Situational characteristics Physical surroundings such as dà ©cor, sounds, aromas, lighting, weather and configurations of merchandise or other materials surrounding the stimulus object influences the buyer. Also, social surroundings, temporal perspectives, task definition And antecedent states influence the buyer decision making process. The marketer should influence these factors as largely as possible to influence the buyer in a favorable way to appeal to the customers. How decisions are made by people: The obvious point about decisions worth spelling out is that we are constantly making them. Form the moment we get up in the morning we are faced with deciding what to wear and what to have for breakfast and we make decisions throughout the rest of the day. Indeed we normally make so many decisions in the course of the day, every day, that only rarely do we realize that in fact we are making a decision. Decisions are just part of the business of living our lives, and are taken for granted. Rationality: Rationality is what you and I would like to think we use when making a decision. Moreover, we like to believe we are rational in both the psychological and the economic senses of the world. Psychologically, we make objective, dispassionate choices that are not influenced by prejudice or other irrational influences. Economically, we find out all the information there is on each of the alternatives, assess the advantages and disadvantages of each, and then choose the best one on the basis of a cost-benefit analysis. Most decisions are made in a state of incomplete information. Heuristics: A heuristic is simply a procedure or method or strategy for solving a problem or making a decision. It is similar to an algorithm, a procedure widely used in science, except that and algorithm is guaranteed to find the solution, or the best solution, whereas a heuristic is not. Perhaps, then it would be better for us to think of a heuristic as a rule-of-thumb. That is, a heuristic may be a good place to start if faced with a decision and it may provide a reasonable guide in the search for a solution, but no more than that. A heuristic may therefore be helpful, but it might also lead us totally astray. The reason we need heuristics when making decisions is simply that the world we live in turns us into misers-cognitive misers. Three forms of heuristic that psychologists have identified in the way people make decision: the representative heuristic, the attitude heuristic and the availability heuristic. Every step taken by anyone would require a decision to be made be it whether to put your right foot forward or your left, to eat spinach or a burger and so on. Some are taken with our conscious effort and some with our sub-conscious mind. When it comes to purchasing organic fruits and vegetables, a number of decisions need to be taken. For that matter the purchase making decision of any product is made based on several factors. For example, in the case of buying organic food, a consumer might think if he really needs to shell out 10% extra for a kg of organic onions or whether he is really doing himself any good by consuming organic potatoes. Questions such as these are answered in a heuristic pattern which leads to the purchase of organic fruits and vegetables or otherwise. Attitudes: The study of attitudes is one of the most intensively researched areas of psychology. Although there are over 100 different definitions of the term, a widely accepted definition of attitude would be: A stable, long lasting, learned predisposition to respond to certain things in a certain way. The concept has a cognitive (belief) aspect, an affective (feeling) aspect, and a conative (action) aspect. Characteristics and components of attitudes: Like a proprietary pain killer, attitudes contain not one, not two, but three active ingredients which are the cognitive component, the affective component, and the conative component. The cognitive component is mainly concerned with a consumers opinions about the products properties, for example whether it is crunchy, chewy, whether the price is reasonable, or whether the packaging is informative. The affective component deals with the consumers feelings about the products properties, for example if it is appealing or if it is un-appealing, is it liked or disliked? The conative component relates to the consumers likely behaviour in relation to the product. Sources of attitudes: The three main sources of attitudes are family, peers, and direct experience. Attitudes and behaviour: The commonsense notion that knowing someones attitudes towards a product will inform you of the likelihood of their buying it is quite a useful rule-of-thumbfor practical purposes. It is certainly